How in-store educational and entertaining events influence shopper satisfaction
نویسندگان
چکیده
منابع مشابه
Clever Shopper: Supporting In-Store Decision-Making
Grocery shopping can be a difficult task where the users are overwhelmed by the number of products available. It can be daunting to efficiently locate products and make decisions among dozens of brands to meet personal priorities (e.g, budget or nutritional value). To date, existing interactive systems supporting the grocery shopping experience do not help shoppers make informed decisions based...
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ژورنال
عنوان ژورنال: Journal of Retailing and Consumer Services
سال: 2015
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2014.11.004